BRAND CAMPAIGN / AIA AUSTRALIA / 2023

We doubled down on the behaviour-changing ‘All or Something’ campaign to create All or Something 2.0 for Australian health and life insurer, AIA.

This campaign brought together the perfect pair –AIA Vitality and the Apple Watch. One motivates movement, while one rewards you for movement.

We also brought back loveable sporting legends Ash Barty and Steph Gilmore, popping up at relevant times throughout the day to coach Aussies through the ‘small somethings’.

TVC