EVIDENCE DUMP

SOCIAL MEDIA AND OOH CAMPAIGN / CRIME STOPPERS VICTORIA / 2022

The main barrier for teens reporting crimes is that they assumed it’s a formal and complicated process. But really, it’s as easy as sharing your pics online. In this social-first campaign (filmed on iPhone and edited on TikTok), we tapped into the native ‘photo dump’ trend and used how Gen Z were posting to prove the ease of reporting. We took inspo from photo dumps and turned them into evidence dumps – photo dumps with photographic evidence.

This work was recently shortlisted in the Gerety Awards 2023 Entertainment Cut for Mobile.

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